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Join the challenge and win

a Cooling Collection with 1-day Prima Club access to our exclusive Nutcracker-Inspired Hair Care Collection launch


  1. Show how you prepare your pointe shoe in 50 seconds.

  2. Your video should showcase the following:

    • Break down how you customize your pointe shoe​

    • Show how your pointe shoe fits on you

  3. Fit all the clips together, add filters, sounds or any effects you like, then you're done!

  4. In your caption, tell us why you want to try our Cooling Collection. Don't forget to set your account to public so we can see your post.

  5. Post your video on your Instagram account with the #MyPointeShoe and tag @primabystageritual and 2 of your friends.

Cooling Collection


Most Viewed - 45%

Creativity - 40%

Most Liked - 15%

My Pointe Shoe

Terms & Conditions

  1. This challenge is open to all ballerinas and aspiring ballerinas all over the world.

  2. We will choose 1 winner for this challenge.

  3. Submission of entries is from September 6 to September 28, 2021.

  4. The announcement of the winner will be on September 30, 2021. A snippet of the winner's video together with their Instagram account name will be displayed on our social media channels and website.

  5. The winner will be notified via personal message on the registered Instagram account and will be given instructions on how to claim the prize.

  6. The winning video will be published at Prima by StageRitual's social media channels within 7 days after the announcement of winners.

Ballet 1_edited_edited.jpg
My pointe shoe
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